The We Blog Exploration Group is made up of a group of friends who originally simply enjoyed exploring new campsites and hiking trails, and engaging in other outdoor active sports. The group developed officially when a few of its members began to video blog, and write about their experiences, creating an online database of recommendations for outdoor experiences and locations for people across the state of Indiana to try. A majority of the online traffic they attract is made up of tourists, or people looking for a new experience for an upcoming vacation. Occasionally, the group will ask for requests, to see what places and types of things their followers would like to see a review of.